Original Land Rover debuts at auto show
The Land Rover a British-made all-terrain vehicle that will earn a reputation for its use in exotic locales debuts at an auto show in Amsterdam on April 30 1948.The first Land Rover known as the Series 1 was the brainchild of Maurice Wilks the head designer for the British car company Rover of which his brother Spencer Wilks was the managing director.Maurice Wilks used an old American-made Willys-Overland Jeep to do work at his farm in England.However the Jeep was plagued by mechanical problems and Wilks decided to design a more reliable vehicle.
He intended it to be used for farm work and be more versatile than a tractor.The resulting Land Rover known as the Series 1 had a boxy utilitarian design four-wheel drive and a canvas roof.Such features as passenger seat cushions doors a heater and spare tires were initially considered extras and cost more.
The rugged Land Rover was well-received by the public and ended up being used not just for agricultural work but by police forces military organizations aid workers in remote places and travelers on expeditions where road conditions were poor or non-existent.In 1976 the 1 millionth Land Rover rolled off the assembly line in Solihull Birmingham England.In 1970 the Range Rover a more comfortable luxurious version of the Land Rover launched.The Discovery a less expensive version of the Range Rover made its public debut in 1989 it was marketed to a younger less conservative audience than Range Rover buyers.
By that time the company had experienced ownership changes In 1967 Rover became part of Leyland Motors (later called British Leyland).British Aerospace later acquired Land Rover.In 1994 BMW acquired the Land Rover business.
Next in 2000 the Ford Motor Company purchased Land Rover for 2.7 billion.In 2008 Ford which was experiencing a sales slump due to the worldwide economic crisis sold Land Rover along with another British-based brand Jaguar to Tata Motors of India for some 2.3 billion.
